New Look – New Products

Our bold new look.
Our bold new look.
Racing-Icon---Blue-Matte
Our new M-icon floats on a pool of brilliant Mercury Racing blue.

Here we go! Another Miami Boat Show is underway and like always, we have tons of news to share. As we celebrate Mercury’s 75th anniversary we have released our new Mercury Racing logo. The new branding celebrates our rich Racing heritage while promoting our technological leadership in high performance propulsion. All Mercury Racing sterndrive engines on display in the Mercury booth feature the new branding. As usual, we have a number of exciting new products at the show.

540 Sterndrive

Detailed photo of the dual water pickups on the new Bravo One XR Sport gearcase.
A detailed view of the dual water pickups on the Bravo One XR Sport gearcase.
The all new 540 sterndrive.
The all new 540 sterndrive.

Our all-new 8.6L 540 sterndrive replaces the 8.2L 525 EFI.  It outperforms it’s sibling in a variety of fronts. A 21 cubic inch displacement advantage enables the 540 to provide 13 percent more torque for enhanced hole shot and an additional 50 ft-lb of peak torque. It also  delivers superior fuel efficiency and range compared to its 525 sibling. All this power and efficiency comes from 87 posted octane (R+M)/2, or 91 RON (global) pump gas. Digital throttle & shift replace mechanical cables – providing the operator with an intuitive control experience. The 540 complies with both EPA and CARB emissions requirements.

Also being debuted is the new Bravo One XR Sport sterndrive. The new Sport gearcase is two inches shorter than a standard Bravo or Sport Master. The gearcase shape provides enhanced hydrodynamics compared to the standard length Sport Master. Dual water pickups increase water flow for enhanced cooling in a variety of applications. The 540 on display in the Mercury booth features the new drive coupled with an integrated transom sytem (ITS). Cigarette Racing has a pair of 540s in their gorgeous 38 Top Gun VIP edition. Read more

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