For us, innovation isn’t optional. The minute we finish an engine is the minute we start engineering its replacement. It’s more than tweaking the drive or increasing the horses. It’s about starting a revolution. We don’t just aim to outperform our competitors – we aim to outperform ourselves.
Fast is good, slow is better
Rome wasn’t built in a day. Neither were our numerous world championships.. We’ve learned that the formula for success requires as much patience as it does genius. And because we don’t have to answer to anyone but the finish line, we take our time to perfect everything we make.
The first wave, the next wave
It’s hard to imagine that Mercury Racing owes its beginnings to a public relations effort. But back in the early ‘70’s, flexing the racing muscle of Mercury Marine was an effective way to demonstrate the engineering and creative prowess that would later become a full-fledged racing division. That same passion and relentlessness is evident today. Our goal is to never be comfortable with where we are – because being comfortable means we’re standing still. There’s always something to chase. And we refuse to stop even when we catch it.