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Heritage
Leading The Race Since 1973.
Established in 1973, Mercury Racing was essentially an Engineering/Public Relations arm of Mercury Marine. The company's sole responsibility was product development and promoting Mercury's image through racing.
That changed in 1990 when Brunswick Corporation acquired Kiekhaefer Aeromarine, a high performance marine propulsion and accessories business. The company, established in 1970 by Mercury Marine founder Carl Kiekhaefer, was known for their quality machining--producing high performance marine engines, sterndrives and accessories, including trim tabs, trim indicators, shift/throttle controls and propellers.
The two companies were merged and Kiekhaefer Aeromarine owner and President Fred Kiekhaefer, son of the late Carl Keikhaefer, was named president of the new Mercury Racing. Today, Mercury Racing continues its worldwide dominance of powerboat racing and production of high performance consumer and race marine products.
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