“Welcome to Mercury Racing. Nice to Have You Here!” is the first thing most visitors hear upon entering the reception area of our Fond du Lac, Wisconsin headquarters. For over 15 years, I’ve welcomed visitors from all parts of the globe who come for a personal tour of our operations. It’s fun to meet people who enjoy our products. I love to see their expressions and hear their comments. All leave with a better understanding of what we do as a business, the services we provide and products we produce. One of the big things people leave with: an appreciation for the “sweat equity” that goes into all facets of production. Visitors are amazed at the hand-craftsmanship and palpable pride that our people put into our products.
This is the first in a series of posts featuring a virtual tour of Mercury Racing. Text and still photos will be complimented with high definition video shot by John Potts of American Performance Television. Before we begin, we need to review a bit of history.
Mercury Racing was first established as a division of Mercury Marine in 1973. Known as Mercury Performance Products at the time, it’s sole responsibility was product development and promoting Mercury’s image through racing. That changed in 1990 when Brunswick Corporation acquired Kiekhaefer Aeromarine, a high performance marine propulsion and accessories business. The company, established in 1970 by Mercury Marine founder Carl Kiekhaefer, was known for their quality machining and production of high performance marine engines, sterndrives and accessories (trim tabs, trim indicators, shift/throttle controls and propellers).
The two companies were merged and Kiekhaefer Aeromarine owner and President Fred Kiekhaefer, son of the late Carl Kiekhaefer, was named president of the new Mercury Racing. Mercury Racing was established as a business unit of Mercury Marine in 1992. The Kiekhaefer Aeromarine manufacturing plant was expanded in 1993 and all Mercury Racing personnel, production and supporting departments consolidated to the newly expanded Plant 36 facility in 1994.
Today, Mercury Racing continues as the leader in high performance marine propulsion. Products include high performance consumer and race outboards, sterndrives, propellers and accessories. Mercury Racing also manufactures for Mercury Marine including SportJet jet pumps, Zeus pod drives and long block engine assemblies for 6.2 liter and 8.2 liter MerCruiser sterndrives.
We are proud of Mercury Racing’s people, products and facility. As you follow this virtual tour, you too will gain a greater appreciation for what we do here.