Believing that powering only automobiles with the impressive LT-5 was a waste of good horsepower, Fred Kiekhaefer, vice president of marketing at Mercury Marine at the time, conceived the concept of the Wette Vette to promote the fact that engines for the limited-production Corvette ZR-1 automobile were being hand-built by MerCruiser. Mercury Racing converted an engine for marine duty and installed it in the customized Baja. The resulting Wette Vette boat and its matching ZR-1 Corvette “tow vehicle” appeared at boat and auto shows and were photographed running neck and neck, providing eye-grabbling publicity shots that were published in automotive and marine enthusiast magazines around the world. The promotion was so successful GM kept the Wette Vette on the road an entire year, wowing boaters and car buffs alike. The car and boat were featured in a June 1991 story in Boating Magazine.
The Wette Vette – which perhaps should have landed in a museum following its publicity duties – instead was separated from the engine, which changed hands a few times before being sold at auction in January 2019 for a reported $10,000. The engine is claimed to be still functional and was sold with a marine cooling system, stainless exhaust headers, electrical panel, wiring harness, and ECU and its Bravo One outdrive. The fate of the Baja Wette Vette boat is unknown.