Mercury Marine and Beneteau strengthen partnership to offer award‑winning outboards to global customers
PETIT‑RECHAIN, Belgium (Sept. 30, 2020) — Mercury Marine, a division of Brunswick Corporation (NYSE: BC), has announced an expanded partnership with Beneteau on a global scale to leverage both companies’ leadership position and offer Beneteau customers Mercury power on 2021 models. This announcement comes two years after Mercury Marine and Beneteau first announced a partnership in North America.
With this partnership, Beneteau customers will be able to take advantage of even more competitive, high‑performance and high‑quality outboard boat‑and‑engine packages.
“The relationship between Mercury and Beneteau has continued to grow over the past few years and we are excited to offer boaters on a larger scale the opportunity to experience what has already been successful in the United States — two of the most well‑known brands in the marine industry working together on a superior boat‑and‑engine package,” said Marty Bass, Mercury Marine EMEA president.
“We are extremely happy to be able to extend our cooperation with Mercury Marine, offering our customers selected premium products to enhance our package performances,” said Luca Brancaleon, Beneteau general manager. “Demand for large outboards continues to grow and Mercury has proven to be a good partner to us in North America. We are confident that we will replicate this success in other regions.”
Customers will be able to begin ordering Mercury outboards on Beneteau packages beginning Oct. 1. Mercury‑powered Beneteau boat packages will be on display at upcoming European boating events.
Photo: Twin Mercury Marine 3.4‑liter V6 200hp FourStroke outboards power this Beneteau Antares 27. (Click photo above to view and download higher‑resolution image.)